Slobodan Mrkobrada

Tech Sales Professional | Specializing in FinTech & Cybersecurity Solutions

✉️ slobodan.mrkobrada@gmail.com

📍 London, UK

🎯 Professional Objective

A tech-forward, commercial generalist focused on high-ticket enterprise sectors (FinTech & Cybersecurity). I combine strong commercial execution with a deep technical curiosity to bridge the gap between complex software architecture and business revenue.

💻 Technical Competency & Curiosity (Hack The Box)

Unlike traditional sales professionals, I actively get my hands dirty studying the modern threat landscape.

Hands-on Practice: I use Hack The Box (HTB) to analyze vulnerabilities, security misconfigurations, and offensive attack vectors.
The Business Impact: I don’t just study code—I study how infrastructure weaknesses translate to business liabilities, financial risk, and operational compliance issues. This allows me to confidently speak to highly technical buyers and CISOs.

📈 Sales Strategy Case Study: FinTech Outbound Sequence

Below is a mock prospecting approach targeting the Ideal Customer Profile (ICP) for an enterprise FinTech platform (e.g., Stripe/Adyen API Solutions).

👥 Target Persona: Head of Payments / Chief Product Officer

Core Pain Point: Payment processing friction, checkout drop-off rates, and high cross-border transaction fees.

✉️ Sample 3-Step Outbound Cold Email Sequence:

Touchpoint 1: The Problem Hook

Subject: Friction in [Company]’s global checkout?

Hi [First Name],

I noticed [Company] recently expanded its user base into international markets—congrats on the growth.

Typically, when engineering scaling occurs this fast, cross-border payment drop-offs can silently leak up to 5% of digital revenue due to localized routing issues.

We recently helped [Similar Company] reduce checkout friction and recapture 4.2% in transaction volume. Are you open to a brief 10-minute introductory call next Tuesday at 2 PM to see if this fits your current Q4 roadmap?

Best, Slobodan Mrkobrada

Touchpoint 2: The Value Re-engagement

Subject: Quick resource for [First Name]

Hi [First Name],

Thought you might find this interesting—I’m dropping a short teardown on how optimization of API payment routing layers safeguards digital margins during high-traffic quarters.

If you are free this Thursday at 11 AM, I’d love to share how we tackle this without adding development debt to your engineering team.

Best, Slobodan Mrkobrada

🤝 Let’s Connect

I am aggressively looking for SDR / BDR opportunities within forward-thinking SaaS, FinTech, and Cybersecurity organizations. If you want a relentless pipeline builder who can talk technical details with confidence, let’s chat.